About Us

The Cookies Story

It started with two friends who shared a passion for the plant and quickly became a favorite of local hustlers, trappers, rappers, artists, and musicians who were among the first loyal supporters & customers.
SF Roots

SF Roots

From the earliest days in a S.F. garage to global growth, our goal has remained the same: authenticity & innovative genetics.

Our control of the entire experience from start to finish, seed to sale, sets us apart. We take pride in our in-house cultivation, global varieties, and full lineup of strain-specific products.
meet the founders

Berner

the cannabis Trailblazer

Berner, born Gilbert Anthony Milam, Jr. (10/27/1983) is a business mogul, cannabis trailblazer, documentary filmmaker, cultural ambassador, and billboard charting rapper with 46 albums.

Berner is Co-Founder and CEO of Cookies, the most globally recognized cannabis brand in the world. Cookies is headquartered in San Francisco and offers a collection of over 70 proprietary cannabis cultivars, more than 2,000 products, with over 45 retail locations across 5 countries.

Cookies was named one of America’s Hottest Brands of 2021 by AdAge; the first cannabis brand to ever receive this accolade.

In addition to Cookies, Berner has also founded/co-founded the following cannabis related businesses, establishing himself as one of the most important influencers in the industry; 1212 Ventures, Lemonnade, Cookies SF, Weedmaps, Vibes, Santa Cruz Shredders, Hemp2o Water, Vibes, Bern One Entertainment music label & Social Club.

Jai

the cannabis whisperer

Girl Scout Cookies, Cherry Pie, Sunset Sherbet, Gelato, Biscotti. The strains that built the modern cannabis industry may be household names, but the man with the green thumb responsible for mixing up the top-shelf genetic pool is still largely a mystery.‎

Hailing from San Francisco, California, that man is the cannabis whisperer known simply as Jai.‎ Raised amongst pot plants his whole life, Jai was growing his own crop by the time he was a teenager, soaking in as much knowledge as possible from his elders, and making waves in the Bay Area’s world-leading weed scene.‎

As an adult, Jai helped birth an empire. A founding member of the Cookies family, Jai has pushed the limits of cultivation and breeding, evolving from garage grows in dense SF neighborhoods to outdoor facilities in the Emerald Triangle and state-of-the-art indoor sites across California.‎

At every grow, Jai’s botanic creativity leads to new crosses, unparalleled pheno hunts, and some of the finest selections ever flowered. Jai’s legend is matched only by his legacy.‎

“more love
more positivity
more loyalty”— Berner

“more love
more positivity
more loyalty”— Berner

Dovetail
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